シラバス参照
シラバス参照
| 科目一覧へ戻る | 2023/03/17 現在 |
| 科目名／Subject | 英語コミュニケーションI |
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| 担当教員（所属）／Instructor | ホルスト (商学部) |
| 授業科目区分／Category | 昼間コース 学科別専門科目 |
| 開講学期／Semester | 2021年度／Academic Year 後期／Fall Semester |
| 開講曜限／Class period | 火/Tue 3 |
| 対象所属／Eligible Faculty | 商学部／Faculty of Commerce |
| 配当年次／Years | 1年 , 2年 , 3年 , 4年 |
| 単位数／Credits | 2 |
| 研究室番号／Office | |
| オフィスアワー／Office hours |
| 更新日／Date of renewal | 2021/02/17 | ||
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| 授業の目的・方法 ／Course Objectives and method |
This course aims to improve your English communication skills through: - Examining English language advertisements; - Learning about and practicing presentation skills in class - Writing essays on class topics - Group projects - Making an Advertising Campaign - making a TV commercial, a radio advert and a flier to advertise a product. During the course each group gives two class presentations. |
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| 達成目標 ／Course Goals |
Weekly Contents - Discussions, presentations, developing persuasion and advertising strategies. - Homework: reading and writing assignments; preparing group project. Group Project - Choose a product or service and design an advertising campaign for it. Investigate and analyse the advertising campaign of a similar product/service to the one your group has chosen. Present your findings to the class (Nov). - Design and make a flier/pamphlet and a TV advert for your group's product/service and give a 15 minute presentation of your campaign (Feb). |
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| 授業内容 ／Course contents |
1 Introduction to Advertising 2 Defining and positioning your message 3 Designing your Advertising Campaign 4 Print Advertising 5 The Rise of Marketing 6 Left & Right Brain / Presentation Preparation 7 Presentation 1: Analysing an advertising campaign 8 Censorship 9 TV Advertisements 10 Generational cohorts 11 Market Segments: Married vs Single 12 Market Segments: Age Groups 13 Voting and Elections 1 14 Voting and Elections 2 / Presentation preparation 15 Presentation 2: Group Advertising Campaigns |
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| 事前学修・事後学修 ／Preparation and review class |
This class requires preparation time outside class every week for written homework and group projects: * Studying vocabulary * Essays on class topics * Preparing for presentations |
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| 使用教材 ／Teaching materials |
* Weekly handouts prepared by the teacher with readings and discussion activities. * Videos and news articles freely available online. |
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| 成績評価の方法 ／Grading |
Weekly Vocabulary Tests: 10% Presentation 1 & Report: 20% Presentation 2 & Report: 30% Weekly writing assignments: 40% * The absence limit for this course is 3 classes. |
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| 成績評価の基準 ／Grading Criteria |
Written assignments are graded as follows: * How well the essay answers the essay topic * English fluency and accuracy * Persuasiveness of the argument * How well the essay conforms to academic writing conventions. Presentations are graded as follows: * Successful completion of research task. * English fluency & accuracy * Organisation of the content (how coherent and coherence) * Presentation skills - persuasiveness and use of visual aids. |
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| 実務経験者による授業 ／Courses conducted by the ones with practical experiences |
該当しない／No | ||
| 備考 ／Notes |
* The medium of instruction of this course is English. | ||
| 遠隔授業 ／Online class |
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