シラバス参照
シラバス参照
| 科目一覧へ戻る | 2023/03/17 現在 |
| 科目名／Subject | 観光マーケティング |
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| 担当教員（所属）／Instructor | 王 力勇 (商学部) |
| 授業科目区分／Category | 昼間コース 学科別専門科目 |
| 開講学期／Semester | 2021年度／Academic Year 前期／Spring Semester |
| 開講曜限／Class period | 月/Mon 2 , 水/Wed 2 |
| 対象所属／Eligible Faculty | 商学部／Faculty of Commerce |
| 配当年次／Years | 2年 , 3年 , 4年 |
| 単位数／Credits | 2 |
| 研究室番号／Office | 王 力勇(1号館 R440) |
| オフィスアワー／Office hours | 王 力勇(事前メールにてご連絡ください。) |
| 更新日／Date of renewal | 2021/02/19 | ||
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| 授業の目的・方法 ／Course Objectives and method |
This course aims to outline the main characteristics of tourism marketing both on a business level and a destination level. It provides a comprehensive introduction to various aspects of tourism marketing helping students to understand the importance of marketing and the functions of marketing in the tourism industry. Building upon theories and models to experiential tourism marketing, this course investigates a range of approaches and challenges associated with destination marketing. Classes are conducted with lectures by the instructor and student-initiated case studies. Active learning is highly evaluated and implemented. |
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| 達成目標 ／Course Goals |
On successful completion of the course, students will be able to: 1. Examine and discuss the key concepts and principles of marketing as applied to destinations and the tourism experience 2. Demonstrate an evaluative understanding of current issues associated with destination marketing 3. Demonstrate a critical understanding of the principles of sustainable tourism. |
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| 授業内容 ／Course contents |
Week 1. Introduction of marketing for tourism and hospitality Week 2. Service characteristics of hospitality and tourism marketing Week 3. Experiential marketing Week 4-5. Marketing strategy and management Week 6. Destination marketing Week 7. Case studies in the tourism and hospitality industry |
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| 事前学修・事後学修 ／Preparation and review class |
Students need to read materials for preparation prior to attending class. | ||
| 使用教材 ／Teaching materials |
Materials will either be provided by the instructor or will be available from the internet/manaba system. Readings: 1. Marketing for Hospitality and Tourism, 7th ed. by Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu. 2. Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences, by Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang. |
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| 成績評価の方法 ／Grading |
Grading will be based on the level of preparation, class participation, performance in the presentation, essays, and a final report. | ||
| 成績評価の基準 ／Grading Criteria |
Quality of prior learning and class participation: 20% All students should participate in class by actively asking questions and presenting opinions. It is absolutely essential that students actively participate in group discussions. Group presentation: 40% Each group member is required to be in charge of part of the presentation. Essays and final report: 40% |
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| 履修上の注意事項 ／Remarks |
This subject is conducted only in English. | ||
| 実務経験者による授業 ／Courses conducted by the ones with practical experiences |
該当しない／No | ||
| 遠隔授業 ／Online class |
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| 追加情報 ／Additional information |
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シラバス作成のためのガイドラインに従って作成した ／made this syllabus according to the guidelines |
| No. | 回（日時） ／Time (date and time) |
主題と位置付け（担当） ／Subjects and instructor's position |
学習方法と内容 ／Methods and contents |
備考 ／Notes |
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| 該当するデータはありません | ||||