シラバス参照
シラバス参照
| 科目一覧へ戻る | 2023/03/17 現在 |
| 科目名／Subject | アジア太平洋におけるマーケティング戦略 |
|---|---|
| 担当教員（所属）／Instructor | 王 力勇 (商学部) |
| 授業科目区分／Category | 昼間コース 学科別専門科目 |
| 開講学期／Semester | 2021年度／Academic Year 後期／Fall Semester |
| 開講曜限／Class period | 月/Mon 2 , 水/Wed 2 |
| 対象所属／Eligible Faculty | 商学部／Faculty of Commerce |
| 配当年次／Years | 3年 , 4年 |
| 単位数／Credits | 2 |
| 研究室番号／Office | 王 力勇(1号館 R440) |
| オフィスアワー／Office hours | 王 力勇(事前メールにてご連絡ください。) |
| 更新日／Date of renewal | 2021/09/29 | ||
|---|---|---|---|
| 授業の目的・方法 ／Course Objectives and method |
Classes are conducted with lectures followed by case studies that serve to reinforce the lecture material. One entire class could be devoted to either a lecture or a case study. Students are challenged to understand the theoretical frameworks and processes that business people use to develop marketing strategies or to deal with various market phenomenons, especially in the Asian and Pacific region. | ||
| 達成目標 ／Course Goals |
The primary goal of this course is to introduce students to global marketing issues that face Asian and Pacific companies. Students are expected to apply their knowledge and critical thinking skills in the context of real-life business dilemmas. | ||
| 授業内容 ／Course contents |
Course plan – Each class is 90 minutes in length Class 1 Course introduction Including an overview of the course. I will discuss the schedule, materials, expectations for student participation and performance, and open the floor to students for questions about the course. Class 2 Introduction to global marketing Class 3 Case study Class 4-5 The global marketing environment Class 6 Global market entry strategy Class 7 Case study Class 8 Brand and product decisions in global marketing Class 9 Case study Class 10 Pricing decisions Class 11 Case study Class 12 Global marketing channels and physical distributions Class 13 Case study Class 14 Global marking communications decisions Class 15 Case study Course plan and schedules are apt to change according to study progress. |
||
| 事前学修・事後学修 ／Preparation and review class |
All students must participate in class with questions and opinions. Since this course will proceed with a case study format, it is absolutely essential that students actively participate in class discussions. Students are required to read the lecture material and case study prior to class. Based on the discussion of the case study, group members are required to prepare PPT slides and to do presentations. Each member of the group is encouraged to present a part of the case. |
||
| 使用教材 ／Teaching materials |
We will use the below textbook in this course. Due to the difficulty of purchasing the textbook within limited time, copies of the chapters we are going to cover have been uploaded to manaba. ATTENTION: those materials are only limited to your personal study purpose and should not be spread around. Global Marketing by Warren J. Keegan and Mark C. Green. Global edition (9th ed.) 2017. |
||
| 成績評価の方法 ／Grading |
Grading will be based on class participation, performance in the presentation, pre-tests and a final report. Quality of class participation: 20% Group presentation: 30% Pre-tests: 20% Final report: 30% |
||
| 成績評価の基準 ／Grading Criteria |
Quality of class participation: 20% Group presentation: 30% Final report: 50% |
||
| 履修上の注意事項 ／Remarks |
This subject is conducted in English. | ||
| 実務経験者による授業 ／Courses conducted by the ones with practical experiences |
該当する／Yes | ||
| 実務経験の概要 ／Outline of their practical experiences |
Marketing and sales promotion in Nigeria Marketing and reservation handling at the DMC in Sapporo |
||
| 遠隔授業 ／Online class |
|