シラバス参照

授業情報/Course information

科目一覧へ戻る 2024/01/31 現在

科目名/Subject 観光マーケティング
担当教員(所属)/Instructor 王 力勇 (商学部)
授業科目区分/Category 昼間コース 学科別専門科目
開講学期/Semester 2023年度/Academic Year  前期/Spring Semester
開講曜限/Class period 月/Mon 2 , 水/Wed 2
対象所属/Eligible Faculty 商学部昼間コース/Faculty of CommerceDay School,商学部夜間主コース/Faculty of CommerceNight School
配当年次/Years 2年 , 3年 , 4年
単位数/Credits 2
研究室番号/Office 王 力勇(1号館 R440)
オフィスアワー/Office hours 王 力勇(事前メールにてご連絡ください。)
更新日/Date of renewal 2023/02/28
授業の目的・方法
/Course Objectives and method
This course aims to outline the main characteristics of tourism marketing both on a business level and a destination level. It provides a comprehensive introduction to various aspects of tourism marketing helping students to understand the importance of marketing and the functions of marketing in the tourism industry. Building upon theories and models to experiential tourism marketing, this course investigates a range of approaches and challenges associated with destination marketing.
Classes are conducted with lectures by the instructor and student-initiated case studies. Active learning is highly evaluated and implemented.
達成目標
/Course Goals
On successful completion of the course, students will be able to:
1. Examine and discuss the key concepts and principles of marketing as applied to destinations and the tourism experience
2. Demonstrate an evaluative understanding of current issues associated with destination marketing
3. Demonstrate a critical understanding of the principles of sustainable tourism.
授業内容
/Course contents
Week 1. Introduction of marketing for tourism and hospitality
Week 2. Service characteristics of hospitality and tourism marketing
Week 3. Experiential marketing
Week 4-5. Marketing strategy and management
Week 6-7. Destination marketing

Course plan and schedules are apt to change according to study progress.
事前学修・事後学修
/Preparation and review class
Students need to read materials for preparation prior to attending class.
使用教材
/Teaching materials
Materials will either be provided by the instructor or will be available from the internet/manaba system.
Readings:
1. Marketing for Hospitality and Tourism, 7th ed. by Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu.
2. Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences, by Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang.
成績評価の方法
/Grading
Grading will be based on the level of preparation, class participation, performance in the presentation, essays, and a final report.
成績評価の基準
/Grading Criteria
Quality of prior learning and class participation: 30%
All students should participate in class by actively asking questions and presenting opinions. It is absolutely essential that students actively participate in group discussions.

Group presentation: 40%
Each group member is required to be in charge of a part of the presentation.

Final report: 40%
履修上の注意事項
/Remarks
This subject is conducted only in English.
実務経験者による授業
/Courses conducted by the
ones with practical
experiences
該当する/Yes
実務経験の概要
/Outline of their practical
experiences
Working experience in the tourism industry, focused on the inbound tourists to Hokkaido.
授業実施方法
/Method of class
①面接授業/Face-To-Face class
遠隔授業
/Online class
遠隔授業/Online class

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