シラバス参照
シラバス参照
| 科目一覧へ戻る | 2022/04/21 現在 |
| 科目名／Subject | 国際市場戦略／International Market Strategy |
|---|---|
| 担当教員（所属）／Instructor | 小林 広治 (商学部) |
| 授業科目区分／Category | 現代商学専攻博士前期課程 基本科目 |
| 開講学期／Semester | 2022年度／Academic Year 後期／Fall Semester |
| 開講曜限／Class period | 月/Mon 2 |
| 対象所属／Eligible Faculty | 商学研究科現代商学博士前期課程／Graduate School of CommerceGraduate School of Commerce Major in Modern Commerce |
| 配当年次／Years | 1年 , 2年 |
| 単位数／Credits | 2 |
| 研究室番号／Office | 小林 広治(1号館319号 (Room 319 in Building One)) |
| オフィスアワー／Office hours | 小林 広治(まずメールにてご連絡ください (by appointment)) |
| 更新日／Date of renewal | 2022/02/28 |
|---|---|
| 授業の目的・方法 ／Course Objectives and method |
With the rapid advancement of technology and enhanced transnational movements of products and services since the 1960’s, international strategies and marketing have become a vital part of any companies or organisations that operate, or aim to operate, their business on a global scale. This course is designed to equip students with timeless wisdom from the key classic texts as well as the most updated knowledge from the recent literature on global strategies and marketing. In doing so, the course allows students to develop knowledge, skills and abilities to critically discuss challenges and potential solutions for Japanese companies to expand internationally or overseas companies to operate successfully in Japan. The course is composed mainly by student seminars, class discussions on key readings from English language academic literature and student presentations on their case studies of international strategies or marketing. 1960年代以降、テクノロジーの急速な進化や製品・サービスの国境を超えた移動の活発化により、国際戦略とマーケティングはグローバルに事業を展開する、あるいは展開を目指す企業や組織にとって重要な役割を果たすようになってきた。本科目はグローバル戦略とマーケティングに関する主要な古典的文献から得られる時代を超えた英知と、最近の文献から得られる最新の知見を身につけることを目的としている。そうした学びを通して、日本企業の国際展開や海外企業の日本での事業展開を成功させる上での課題や解決策を批判的に議論するための知識を獲得し、またそのためのスキルおよび能力を向上することが期待される。本科目は主に学生によるセミナー、英文学術文献からの主要なリーディングに関する討論、国際戦略やマーケティングに関するケーススタディを用いたプレゼンテーションによって構成される。 |
| 達成目標 ／Course Goals |
Upon the completion of this course, students are expected to be able: • To understand the theoretical foundations of international strategies and marketing • To discuss a range of issues and empirical cases about international strategies and marketing in an informed and effective manner • To analyse cases of international strategies and marketing by applying theoretical or strategic frameworks |
| 授業内容 ／Course contents |
Weeks 1 – 4: Foundations for international strategies and marketing Weeks 5 – 8: Emerging trends in international strategies and marketing Weeks 9 – 12: Cases in international strategies and marketing Weeks 13 – 15: Student presentations |
| 事前学修・事後学修 ／Preparation and review lesson |
Preparation: Students are required to read assigned materials and complete any preparatory tasks prior to each class. Students are also expected to have checked Manaba frequently and kept themselves updated on any news, messages and changes. Review: Students are expected to review the materials covered in class and make the most out of them when participating in class and completing course tasks including the report. |
| 使用教材 ／Teaching materials |
The instructor will make weekly readings available to students prior to each class. |
| 成績評価の方法 ／Grading |
Class participation and contribution (including attendance) - 20% Seminars - 20% Presentation - 25% Final report - 35% |
| 成績評価の基準 ／Grading Criteria |
A (90-100): Demonstrates excellent understanding of the course content as well as excellent ability to critically read, creatively discuss, and comprehensively and coherently write about it. B (80-89): Demonstrates very good understanding of the course content as well as very good ability to critically read, creatively discuss, and comprehensively and coherently write about it. C (70-79): Demonstrates good understanding of the course content as well as good ability to critically read, creatively discuss, and comprehensively and coherently write about it. D (60-69): Demonstrates satisfactory understanding of the course content as well as satisfactory ability to critically read, creatively discuss, and comprehensively and coherently write about it. F (0-59): Demonstrates unsatisfactory understanding of the course content as well as unsatisfactory ability to critically read, creatively discuss, and comprehensively and coherently write about it. |
| 履修上の注意事項 ／Remarks |
Class communication and discussion can be conducted in English or Japanese depending on the needs, abilities and preferences of students enrolled in this course. However, given that readings, instructions and materials are provided mostly in English, it is expected that students in this course are able to read and comprehend academic English writing. The choice of language (English or Japanese) for the course tasks such as seminars, a presentation and a report will be discussed with the instructor. All students are required to read the weekly readings assigned prior to each class. 授業での会話および議論は、本科目を履修する学生のニーズ、能力および希望に応じて、英語または日本語で行う。ただし、リーディング、インストラクションや資料は主に英語で提供されるため、本科目を履修する学生は学術英語を読む力、理解できる力を有することが求められる。セミナー、プレゼンテーションやレポートなどの課題における使用言語の選択（英語または日本語）については担当教員と相談すること。すべての学生は事前学習として毎週課されたリーディングを完了することが必須とされる。 |
| 実務経験者による授業 ／Courses conducted by the ones with practical experiences |
該当しない |