シラバス参照
シラバス参照
| 科目一覧へ戻る | 2023/03/17 現在 |
| 科目名／Subject | アジア太平洋におけるマーケティング戦略 |
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| 担当教員（所属）／Instructor | 王 力勇 (商学部) |
| 授業科目区分／Category | 昼間コース 学科別専門科目 |
| 開講学期／Semester | 2018年度／Academic Year 前期／Spring Semester |
| 開講曜限／Class period | 月/Mon 2 , 水/Wed 1 |
| 対象所属／Eligible Faculty | 商学部／Faculty of Commerce |
| 配当年次／Years | 3年 , 4年 |
| 単位数／Credits | 2 |
| 研究室番号／Office | |
| オフィスアワー／Office hours |
| 更新日／Date of renewal | 2018/03/27 | ||
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| 授業の目的・方法 ／Course Objectives and method |
The primary goal of this course is to introduce students to global marketing issues that face Asian and Pacific companies. Students are expected to apply their knowledge and critical thinking skills in the context of real-life business dilemmas. Classes are conducted with lectures followed by case studies that serve to reinforce the lecture material. One entire class could be devoted to either a lecture or a case study. Students are challenged to understand the theoretical frameworks and processes that business people use to develop marketing strategies or to deal with various market phenomenons in Asian and Pacific region. | ||
| 達成目標 ／Course Goals |
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| 授業内容 ／Course contents |
Class 1 Course outline As is typical in Japanese universities, in the first class, the instructor gives an overview of the course, discusses the schedule, materials, expectations for student participation and performance, and opens the floor to student questions about the course. Class 2 Introduction to global marketing Class 3 Case study Class 4-5 The global marketing environment Class 6 Global market entry strategy Class 7 Case study Class 8 Brand and product decisions in global marketing Class 9 Case study Class 10 Pricing decisions Class 11 Case study Class 12 Global marketing channels and physical distributions Class 13 Case study Class 14 Global marking communications decisions Class 15 Case study Course plan and schedules are apt to change according to the progress of class. |
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| 事前学修・事後学修 ／Preparation and review class |
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| 使用教材 ／Teaching materials |
Students who participate in this course will need to prepare the below textbook. Global Marketing By Warren J. Keegan and Mark C. Green The specific edition of the textbook will be announced in the first class according to the book availability. Other materials will either be provided by the instructor or are available from the internet. |
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| 成績評価の方法 ／Grading |
Grading will be based on class participation, performance in the presentation, and a final exam or report. | ||
| 成績評価の基準 ／Grading Criteria |
Quality of class participation: 20% All students must participate in class with questions and opinions. Since this course is proceeded with a case study format, it is absolutely essential that students actively participate in class discussions. First, students are required to read the lecture material and case study prior to class. Second, both the quality and the quantity of verbal participation are required. |
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| 履修上の注意事項 ／Remarks |
Group presentation: 30% Based on the discussion of the case study, group members are required to prepare PPT slides. All members are encouraged to present a part of the case. Although students are different in English speaking competencies, it is a must to show courtesy and respect to each other. Final Exam or report: 50% The detail regarding the exam or report will be handed out before the ending of the course. |
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| 遠隔授業 ／Online class |
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