シラバス参照
シラバス参照
| 科目一覧へ戻る | 2023/03/17 現在 |
| 科目名／Subject | 国際マーケティング／International Marketing |
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| 担当教員（所属）／Instructor | プラート カロラス (商学部) |
| 授業科目区分／Category | 昼間コース 学科別専門科目 |
| 開講学期／Semester | 2017年度／Academic Year 前期／Spring Semester |
| 開講曜限／Class period | 月/Mon 5 , 木/Thu 3 |
| 対象所属／Eligible Faculty | 商学部／Faculty of Commerce |
| 配当年次／Years | 3年 , 4年 |
| 単位数／Credits | 4 |
| 研究室番号／Office | |
| オフィスアワー／Office hours |
| 更新日／Date of renewal | 2017/03/03 | ||
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| 授業の目的・方法 ／Course Objectives and method |
The aim of this course is to provide students with a general understanding of the various topics facing international and global marketers and to provide them with the analytical tools necessary to become successful international marketers. In the first three quarters of the course, students will learn the theoretical concepts that they will then use to analyze actual cases at the end of the course. | ||
| 達成目標 ／Course Goals |
Upon successfully finishing this course, students will be able to critically and creatively analyze multiple aspects of marketing in a complex global market environment and to apply this knowledge in the real world. Students will learn to understand the influence of national culture on all aspects of marketing and on consumer behavior. Students will acquire knowledge about the complexities of global marketing research, global segmentation and positioning, global marketing strategies and market entry strategies available to global marketers. They will also learn to formulate strategies related to the elements of the global marketing mix: product, price, distribution, and marketing communications. They will be able to grasp the issues that make planning and managing the marketing mix in an international context such a challenge, including finding a balance between standardization and adaptation of the marketing mix across borders. Finally, the course also devotes attention to the increasing importance of the Internet in global marketing. |
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| 授業内容 ／Course contents |
Week 1 Class 1: Course outline The instructor gives an overview of the course, discusses the schedule, materials, expectations for student participation and performance, and answers student questions about the course. Class 2: Globalization Kotabe & Helsen, Chapter 1 Week 2 Class 3: Global Economic Environment Kotabe & Helsen, Chapter 2 Class 4: Global Economic Environment Kotabe & Helsen, Chapter 2 Week 3 Class 5: Cultural Issues and Buying Behavior Kotabe & Helsen, Chapter 4 Class 6: Cultural Issues and Buying Behavior Week 4 Class 7: Global Marketing Research Kotabe & Helsen, Chapter 6 Class 8: Global Marketing Research Week 5 Class 9: Global Segmentation and Positioning Kotabe & Helsen, Chapter 7 Class 10:Global Segmentation and Positioning Kotabe & Helsen, Chapter 7 Week 6 Class 11: Global Market Entry Modes Kotabe & Helsen, Chapter 9 Class 12: Global Market Entry Modes Kotabe & Helsen, Chapter 9 Week 7 Class 13: Global Product Development Kotabe & Helsen, Chapter 10 Class 14: Marketing Products and Services Kotabe & Helsen, Chapter 11 Week 8 Class 15: Global Pricing Kotabe & Helsen, Chapter 12 Class 16: Communicating with the World Customer Kotabe & Helsen, Chapter 13 Week 9 Class 17: Communicating with the World Customer Kotabe & Helsen, Chapter 13 Class 18: International Distribution and Retailing Kotabe & Helsen, Chapter 15 pp.523-535. Week 10 Class 19: Marketing in Emerging Markets Kotabe & Helsen, Chapter 18 Class 20: Marketing in Emerging Markets Kotabe & Helsen, Chapter 18 Week 11 Class 21: Global Marketing and the Internet Kotabe & Helsen, Chapter 19 Class 22: Global Marketing and the Internet Kotabe & Helsen, Chapter 19 Weeks 12~15 Student case presentations |
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| 使用教材 ／Teaching materials |
Each student who attends in this course is required to obtain a copy of the following textbook: Masaaki Kotabe and Kristiaan Helsen, Global Marketing Management, 5th edition International Student Version. Wiley. (ISBN: 978-0-470-50574-8) |
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| 成績評価の方法 ／Grading |
Grading will be based on class attendance, group case presentations, a mid-term exam, and a final exam. Class attendance: 10%. Group case presentations: 25% Midterm exam: 30% Final Exam: 35% Midterm and final exams for this class are given during exam week. Students will be given the choice between answering multiple-choice questions in English or essay-style questions in English/Japanese. |
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| 成績評価の基準 ／Grading Criteria |
Details will be announced at the start of the course. | ||
| 履修上の注意事項 ／Remarks |
All classes are conducted in English. Students attending this class must have the ability to present and discuss cases in English. It is assumed that students will have taken an introductory class in marketing. Classes will use the lecture format in combination with class discussion. Students will also present cases in groups. |
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| リンク先ホームページアドレス ／URL of syllabus or other information |
https://www.otaru-uc.ac.jp/~praetcar/Home_page/lecture_handouts.html |
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| 備考 ／Notes |
PDF files of each lecture will be posted on the instructor’s Web site after each class. |
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| 遠隔授業 ／Online class |
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