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授業情報/Course information

科目一覧へ戻る 2015/04/08 現在

科目名/Subject 英語コミュニケーションI
担当教員(所属)/Instructor ホルスト (商学部)
授業科目区分/Category 昼間コース 学科別専門科目
開講学期/Semester 2015年度/Academic Year  後期/Fall Semester
開講曜限/Class period 火/Tue 3
対象所属/Eligible Faculty
配当年次/Years 1年 , 2年 , 3年 , 4年
単位数/Credits 2
研究室番号/Office
オフィスアワー/Office hours
更新日/Date of renewal 2015/02/09
授業の目的・方法
/Course Objectives and method
This course aims to improve your English communication skills through:
- Examining English language advertisements;
- Learning about and practicing presentation skills in class
- Writing essays on class topics
- Group projects - Making an Advertising Campaign - making a TV commercial, a radio advert and a flier to advertise a product. During the course each group gives two class presentations.
達成目標
/Course Goals
Weekly Contents
- Learning advertising vocabulary.
- Discussions, presentations, developing persuasion and advertising strategies.
- Homework: reading and writing assignments; preparing group project.  

Group Project
- Choose a product or service and design an advertising campaign for it.
Investigate and analyse the advertising campaign of a similar product/service   to the one your group has chosen. Present your findings to the class (Nov).
- Design and make a flier/pamphlet and a TV advert for your group's product/service and give a 20 minute presentation of your campaign (Feb).
授業内容
/Course contents
1 Introduction to Advertising
2 Defining and positioning your message
3 Designing your Advertising Campaign
4 Print Advertising
5 Persuasive writing / Collateral Advertising / Censorship
6 Left & Right Brain / Presentation Preparation
7 Presentations 1 ? Analysing an advertising campaign
8 Radio Advertisements / Phobias
9 TV Advertisements 1
10 TV Advertisements 2 / Age and Responsibility
11 Market Segments - Gender
12 Market Segments ? Age Groups
13 Voting and Elections 1
14 Voting and Elections 2 1/ Presentation preparation
15 Presentations 2 ? Original Advertising Campaigns
使用教材
/Teaching materials
Weekly handouts prepared by the teacher with readings and discussion activities.
Online examples of English language advertisements.
成績評価の方法
/Grading
Presentation 1 & Report 30%
Presentation 2 & Report 40%
Weekly writing assignments: 30%

Students are expected to attend class, participate fully and use only English. This class requires preparation time outside class every week to do written homework and project work.
備考
/Notes
The absence limit for this course is 3 classes.
No. 回(日時)
/Time (date and time)
主題と位置付け(担当)
/Subjects and instructor's position
学習方法と内容
/Methods and contents
備考
/Notes
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