シラバス参照

授業情報/Course information

科目一覧へ戻る 2023/03/17 現在

科目名/Subject 国際市場論
担当教員(所属)/Instructor プラート カロラス (商学部)
授業科目区分/Category 夜間主コース 学科別専門科目
開講学期/Semester 2021年度/Academic Year  後期/Fall Semester
開講曜限/Class period 月/Mon 7
対象所属/Eligible Faculty 商学部夜間主コース/Faculty of CommerceNight School
配当年次/Years 3年 , 4年
単位数/Credits 2
研究室番号/Office
オフィスアワー/Office hours
更新日/Date of renewal 2021/09/16
授業の目的・方法
/Course Objectives and method
The aim of this course is to provide a general understanding of the range of topics which face international/global marketers. Students will learn analytical and solution skills necessary to successfully market products and services around the world. Each week students will first learn theoretical concepts related to international/global marketing via lectures in addition to self-study of textbook materials before each class. In the second part of each class students will work in teams to search for information and examples related to the week's topic, by using online resources. Students will discuss the gathered information with their team members and will give brief presentations in English to the rest of the class. In principle, classes will be conducted online in real-time via Zoom.
達成目標
/Course Goals
Upon successfully finishing this course, students should be able to:
-analyze critically and creatively the multiple aspects of marketing in a complex global market environment
-understand the influence of national culture on all aspects of marketing and on consumer behavior.
-formulate strategies related to the standardization and adaptation of the global marketing mix
-discuss international marketing-related issues in English
授業内容
/Course contents
Ch. 1: Globalization
Ch. 4: Cultural Issues and Buying Behavior
Ch. 6: Global Marketing Research
Ch. 8: Global Marketing Strategies
Ch. 10: Global Product Development
Ch. 11: Marketing Products and Services
Ch. 13: Communicating with the World Customer
事前学修・事後学修
/Preparation and review class
Students will need to prepare for each class by reading the chapter in the textbook related to the topic for that week prior to the class. Selected chapters of the textbook and lecture notes will be made available via the manaba system. Students will need to review the information they collect via team work after each lecture to update the information from the textbook.
使用教材
/Teaching materials
Textbook: M. Kotabe and K. Helsen, Global Marketing Management, 5th ed., Wiley. Selected chapters and lecture notes will be made available via the manaba system.
成績評価の方法
/Grading
Grading will be based on class attendance, team presentations and a final report, as follows:
Class attendance 10%
Team presentations 25%
Final report     65%
成績評価の基準
/Grading Criteria
90-100: Has excellent knowledge of the course topics and superior ability to discuss, write and present
80-89: Has good knowledge of the course topics and good ability to discuss, write and present
70-79: Has fair knowledge of the course topics and a reasonable ability to discuss, write and present
60-69: Has some knowledge of the course topics but lacks the ability to discuss, write and present
0-59: Has poor knowledge of the course topics and lacks the ability to discuss, write and present
履修上の注意事項
/Remarks
Classes (lectures, discussions, and presentations) are in English. Students will need to have previously taken an introductory class in marketing.
実務経験者による授業
/Courses conducted by the
ones with practical
experiences
該当しない/No
遠隔授業
/Online class
遠隔授業/Online class

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