シラバス参照
シラバス参照
| 科目一覧へ戻る | 2023/03/17 現在 |
| 科目名／Subject | グローカルセミナーII／Glocal Seminar II |
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| 担当教員（所属）／Instructor | 穴沢 眞 (商学部) , 船津 秀樹 (商学部) |
| 授業科目区分／Category | YOUC PROGRAM |
| 開講学期／Semester | 2016年度／Academic Year 前期／Spring Semester |
| 開講曜限／Class period | 火/Tue 6 |
| 対象所属／Eligible Faculty | 商学部／Faculty of Commerce |
| 配当年次／Years | 2年 , 3年 , 4年 |
| 単位数／Credits | 2 |
| 研究室番号／Office | |
| オフィスアワー／Office hours |
| 更新日／Date of renewal | 2016/02/26 | ||
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| 授業の目的・方法 ／Course Objectives and method |
The purpose of this seminar is to provide basic knowledge on global business and marketing. We also pay attention to the local companies, especially in Hokkaido. | ||
| 達成目標 ／Course Goals |
Students are expected to acquire the basic knowledge on global business and marketing. It is also expected to learn how to globalize local companies through exporting or foreign direct investment. It is requested to submit a report by the end of the seminar. | ||
| 授業内容 ／Course contents |
Week 1~3 Globalizing Processes of the Companies Week 4~5 Can Hokkaido Companies be Globalized? Week 6 Introduction to Global Business Week 7 Basic Theories of Global Business Week 8 Japanese Multinational Corporations Week 9 Japanese Companies in Asia Week 10 Introduction to Global Marketing Week 11 Basic Theories of Global Marketing Week 12 Product Strategy Week 13 Price Strategy Week 14 Physical Distribution Strategy Week 15 Promotion Strategy |
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| 使用教材 ／Teaching materials |
The details of the textbooks and/or materials will be announced in the first class. | ||
| 成績評価の方法 ／Grading |
Participation in the discussion (20%) Presentation (30%) Short essay (50%) |
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| 成績評価の基準 ／Grading Criteria |
Positive involvement will be highly reqired. | ||
| 履修上の注意事項 ／Remarks |
The contents of the seminar might be changed based on the academic background of the students. Please join the orientation. | ||
| 備考 ／Notes |
This syllabus is for ANAZAWA's class. |
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| 遠隔授業 ／Online class |
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